Your partner for retail optimization

Through our knowledge in the Nordic retail market, and by delivering quality and efficiency in everything we do,
we increase sales.


Our Services


Engagement is driven by interaction, and for us this mean helping you as a customer with activities to make your brands and products known to the consumers.

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Merchandising is the activities done in a store to get the customers attention. Visibility and presence of products is the most decisive factor for increased sale.

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We offer a wide range of POSM-solutions. We always look for new trends and opportunities.

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In order to increase in-store sales , it`s required to have the best sales force, sales support systems and flexibility to adapt an industry with major changes.

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RetailBlue delivers tracking of all activities and we document what happens in stores. We provide fact-based insights to our customers by tracking.

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Getting access to the right people with extensive competence and trade knowledge for a limited period of time can be challenging.

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We work for increased visibility and increased sales of our customers products through efficient processes and high knowledge of the Nordic market.

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Customer references



Nestle needed help to launch and promote their new product - YES!  We got the launch in the Nordics, starting with two events in Denmark.


We achieved maximum product awareness and handed out over 100 000 bars!

Hälsans Kök

Hälsans Kök sampling at Danish food fairs

We were chosen to be a partner responsible of project management and execution of product sampling.


Over 50.000 tasty samples were handed out!

Nescafé Dolce Gusto

Nordic demo NESCAFÉ Dolce Gusto 

Dolce Gusto launched new coffee machines models. Our task was to plan, produce and execute demo events for NESCAFÉ Dolce Gusto across the Nordics during one month.


More than 20 000 cups of NESCAFÉ Dolce Gusto served

Verso Beanit

Verso Beanit

Verso Food launched their new Beanit. Verso Food wants to do activities that get the peoples attention.


Execute over 600 in-store demos throughout 2020, with a target to sample over 300 000 tastings to new consumers.



HARIBO was in search for a sales partner to strengthening their position in the the Norwegian market.


In three years Retail24 has contributed to significant growth!


We work to achieve high visibility in stores and contribute to increased turnover of Fiskars products.


Achieve high visibility in stores and contribute to increased turnover for Fiskars!

Starbucks finally at Home!


Starbucks® and Nestlé needed a supplier to secure premium quality POSM with maximum exposure in grocery stores in all Nordic countries.


50 customized solutions & 5.000 units produced. Installation in over 600 stores in the Nordics.

Friele Foods

In 2019 Friele Foods had an 20 % increase in volume with stores handled by Retail24.


20 % increase in volume in 2019.

Sales representatives with a passion for TULIP!

Danish Crown

Danish Crown Foods Norway (Tulip) was in search for a new sales partner.


A tremendous growth since 2017!

Live updates


Store visits so far in 2023


Store visits last week


Heidi Tronslien, Regional Manager in Mid-Norway

One thing is certain, not one day is similar and that`s what makes the job exciting.

Read the interview with Heidi

Asmira Ramic, Sales & Customer Relation Manager in Denmark

One of the absolute best assets with Retail24 is working across the Nordics, working with different cultures and to learn about the differences.

Read the interview with Asmira

Terje Andersen, Brand Ambassador

I am a brand ambassador and work with in-store demos for different brands

Read the interview with Terje

Gisle Vikøyr, CEO Retail24

My job is to facilitate so that we can grow our business in all countries, within all our services.

Read the interview with Gisle

Jens Thomsen Yssing, Activation and POSM Field Manager Denmark

I am most often the first point of contact when our customers have some urgent needs.

Read the interview with Jens

Mariia Pogorelova, Business supporter

I like the fact that you can choose your own working hours as long as your job is done and all the tasks are accomplished.

Read the interview with Mariia

Angelika Fehrlund, Team Manager Demo/ Administration in Sweden

I have the daily dialog with our customer’s sales reps and our Retail24 promoters.

Read the interview with Angelika


Retail24 lanserer Key Account Services

Bransjen preges av høyt tempo og store endringer. Det er viktigere enn noen gang å ha ressurser tilgjengelig som er flinke til å forstå både leverandør– og kundesiden. Derfor er tiden inne for å utvide vår tjenesteportefølje og starter opp Key Account Services.

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Welcome Mutti!

Mutti & Retail24 have signed an agreement on Sales in Denmark.

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Welcome to our new website!

Welcome to our new website! We are delighted to announce the launch of our newly redesigned website. We hope that the new design will allow you to find the information

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Some of our customers

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