Are Your Retail Shelves Telling the Wrong Story?

Poor retail execution can quietly sabotage brand performance. From out-of-stocks to missed campaigns, what happens (or doesn’t) on the shelf can define your brand’s success.

 

What Is Poor Retail Execution Costing You?

Sales managers and brand leaders face a common pain point: unreliable in-store execution.

Key issues include:

  • Out-of-stock (OOS) items
  • Non-compliant promotions
  • Planogram inconsistencies

“CPG brands lose up to 4% in annual sales due to shelf availability gaps.” – NielsenIQ

 

Why Is Execution Failing Inside Stores?

While supply chains are often blamed, 70–90% of OOS events stem from in-store execution failures—not logistics.

Poor shelf replenishment, missed display setups, or miscommunication between HQ and field teams are usually the culprits.

 

How Retail24 Solves the Execution Gap

At Retail24, we simplify complex retail operations with fast, scalable merchandising across the Nordics:

  • Flexible field capacity to match campaign bursts or seasonal surges
  • Local teams who understand national retail calendars and requirements
  • Real-time shelf photo reporting for immediate compliance tracking
  • Trusted by top FMCG brands in groceries, electronics, DIY, and beauty

From strategy to shelf, we bridge the gap.

 

What Makes Good Retail Execution?

Retail execution excellence means:

  • Full on-shelf availability
  • Display and promo compliance
  • Planogram integrity
  • Rapid response to deviations

“Brands with strong in-store execution outperform competitors by up to 45% in market share growth.” – McKinsey

 

Why Nordic Brands Trust Retail24

With operations in Norway, Sweden, Denmark, and Finland, we offer:

Feature Benefit
Flexible Merchandising Adjust to local campaign needs quickly
Real-Time Data Visual shelf reporting to fix issues fast
Local Talent Native understanding of market and retail dynamics
Strategic Integration Support from campaign planning to post-campaign review

 

FAQs: Answering Key Retail Execution Questions

How do I improve retail shelf compliance?

Use local merchandising teams with real-time data tracking and photo documentation to ensure planogram accuracy.

Why do promotions fail in-store?

Most often due to poor setup or execution, not the idea itself. Ensure compliance with trusted retail partners.

What’s the benefit of outsourcing merchandising?

Speed, scale, local expertise, and better accountability. You can focus on strategy while execution runs smoothly.

 

Conclusion: From Shelf to Sales

The fastest way to unlock growth? Make sure your shelves tell the right story.

With Retail24, you get the people, data, and processes to make retail execution reliable, compliant, and growth-ready.

 

Let’s Simplify Your Retail Operations

Contact us to discuss your Nordic merchandising needs.

Øivind Kristiansen

Nordic Director, Merchandising & Activation
(+47) 916 64 505
oivind@retail24.no

Øivind Kristiansen

Other news

Retail24 announces the acquisition of FF Nordic, a leading provider of technical store installations.
Mutti & Retail24 have signed an agreement on Sales in Denmark.
We are happy to announce that Branded Retail Solutions (BRS) and Retail24 have made an exclusive agreement on sales of the patented Origami™ retail display technology in the Nordics.
uk flagdanish flagfinnish flagswedish flagnorwegian flag

Contact us

* We handle the information you've provided to ensure the best possible follow-up.