Are Your Retail Shelves Telling the Wrong Story?
Poor retail execution can quietly sabotage brand performance. From out-of-stocks to missed campaigns, what happens (or doesn’t) on the shelf can define your brand’s success.
What Is Poor Retail Execution Costing You?
Sales managers and brand leaders face a common pain point: unreliable in-store execution.
Key issues include:
- Out-of-stock (OOS) items
- Non-compliant promotions
- Planogram inconsistencies
“CPG brands lose up to 4% in annual sales due to shelf availability gaps.” – NielsenIQ
Why Is Execution Failing Inside Stores?
While supply chains are often blamed, 70–90% of OOS events stem from in-store execution failures—not logistics.
Poor shelf replenishment, missed display setups, or miscommunication between HQ and field teams are usually the culprits.
How Retail24 Solves the Execution Gap
At Retail24, we simplify complex retail operations with fast, scalable merchandising across the Nordics:
- ✅ Flexible field capacity to match campaign bursts or seasonal surges
- ✅ Local teams who understand national retail calendars and requirements
- ✅ Real-time shelf photo reporting for immediate compliance tracking
- ✅ Trusted by top FMCG brands in groceries, electronics, DIY, and beauty
From strategy to shelf, we bridge the gap.
What Makes Good Retail Execution?
Retail execution excellence means:
- Full on-shelf availability
- Display and promo compliance
- Planogram integrity
- Rapid response to deviations
“Brands with strong in-store execution outperform competitors by up to 45% in market share growth.” – McKinsey
Why Nordic Brands Trust Retail24
With operations in Norway, Sweden, Denmark, and Finland, we offer:
Feature | Benefit |
---|---|
Flexible Merchandising | Adjust to local campaign needs quickly |
Real-Time Data | Visual shelf reporting to fix issues fast |
Local Talent | Native understanding of market and retail dynamics |
Strategic Integration | Support from campaign planning to post-campaign review |
FAQs: Answering Key Retail Execution Questions
How do I improve retail shelf compliance?
Use local merchandising teams with real-time data tracking and photo documentation to ensure planogram accuracy.
Why do promotions fail in-store?
Most often due to poor setup or execution, not the idea itself. Ensure compliance with trusted retail partners.
What’s the benefit of outsourcing merchandising?
Speed, scale, local expertise, and better accountability. You can focus on strategy while execution runs smoothly.
Conclusion: From Shelf to Sales
The fastest way to unlock growth? Make sure your shelves tell the right story.
With Retail24, you get the people, data, and processes to make retail execution reliable, compliant, and growth-ready.
Let’s Simplify Your Retail Operations
Contact us to discuss your Nordic merchandising needs.