Guerrilla Marketing

Guerrilla Marketing

The goal of guerrilla marketing is to create a unique, engaging and thought-provoking response from the target audience. The purpose of guerrilla marketing is to get maximum results by using minimal resources.

We show up anywhere and anytime to give your products a push and focus. Everyone in the areas we show up in, should be exposed to your products in a creative and fun way.

The goal of guerrilla marketing is to create a unique, engaging and thought-provoking response from the target audience.

One of the methods we use in guerrilla marketing is Flash mobs. We use promoters with the right profile that a flash mob demands. No one should be a better representative of your products than the ones we offer.

Read our customer cases

Hälsans Kök

Hälsans Kök sampling at Danish food fairs

We were chosen to be a partner responsible of project management and execution of product sampling.

Results:

Over 50.000 tasty samples were handed out!

Nescafé Dolce Gusto

Nordic demo NESCAFÉ Dolce Gusto 

Dolce Gusto launched new coffee machines models. Our task was to plan, produce and execute demo events for NESCAFÉ Dolce Gusto across the Nordics during one month.

Numbers:

More than 20 000 cups of NESCAFÉ Dolce Gusto served

YES!YES!YES!

YES! YES! YES!

Nestle needed help to launch and promote their new product - YES!  We got the launch in the Nordics, starting with two events in Denmark.

Results:

We achieved maximum product awareness and handed out over 100 000 bars!

Verso Beanit

Verso Beanit

Verso Food launched their new Beanit. Verso Food wants to do activities that get the peoples attention.

Goal:

Execute over 600 in-store demos throughout 2020, with a target to sample over 300 000 tastings to new consumers.

Other services within Activation

In-store demo

In-store demo is an effective way to ensure trial and awareness of your products.

READ MORE ABOUT IN-STORE DEMO

Sampling

To give samples of a product is a great way to introduce people to your brand.

READ MORE ABOUT SAMPLING

Events

The key to creating great events is to identify the target audience and engage through interaction.

READ MORE ABOUT EVENTS

Other Services

MERCHANDISING

Merchandising is the activities done in a store to get the customers attention. Visibility and presence of products is the most decisive factor for increased sale.

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POINT OF SALES MATERIALS

We offer a wide range of POSM-solutions. We always look for new trends and opportunities.

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SALES SERVICES

In order to increase in-store sales , it`s required to have the best sales force, sales support systems and flexibility to adapt an industry with major changes.

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TRACKER

RetailBlue delivers tracking of all activities and we document what happens in stores. We provide fact-based insights to our customers by tracking.

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ACTIVATION

Engagement is driven by interaction, and for us this mean helping you as a customer with activities to make your brands and products known to the consumers.

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