Help to launch new product all over Finland
Verso Food launched their new Beanit, the worlds first plant-based protein product made from Nordic Fava beans. The beans are produced in Finland, where the conditions are superb thanks to the intensive bright summer and clean nature.
As a part of their launch, Verso Food wants to do activities that get the peoples attention. At this point they wanted help from Retail24.
Verso Food wanted an activity where as many people as possible could have the opportunity to taste their products. We started to plan together with Verso Food and we ended up with budgeting to execute over 600 in-store demos throughout 2020, with a target to sample over 300 000 tastings to new consumers!
Since Verso Food do not have their own sales representatives they wanted Retail 24 to sell demo days and create easy recipes to make in-Store demos. The in-store demos are to be held all over Finland, and we are closely planning together with Verso to implement a Beanit Tour 2020 where we are going to Helsinki, Turku and Tampere to educate our brand ambassadors.
We will do everything we can to achieve this goal together with Verso Food!